Cloudgenietech
About the companyObjectives
Having an online presence and restructuring information architecture to better connect their distinct audiences with gift card solutions relevant to their goals and requirements. Improve navigation, engagement in content, content easy to edit and update. Enhance ther experience to convey values, culture, and improve recruitment with a brand new careers section.
Requirements
- Brand Positioning
- Content Marketing
- SEO & Analytics
- Website Design
- UX & Prototyping
- Custom WordPress
- Information Architecture
- Mobile Accessibility
- Content Strategy
- Speed Optimization
PHASE 1
PROTOTYPING
When it comes to their website’s visitors, Cloudgenietech has several distinct audiences, each with their own goals and requirements. So, for the website redesign we applied the bulk of our focus to information architecture, creating a smooth user experience for each audience, and connecting each of them to relevant call to actions to the services based on their individual goals and requirements.
PHASE 2
STYLE CONCEPTS
From a style perspective, it was important to Cloudgenietech that we strike a balance between fun and dynamic and serious and professional. For this reason, we chose to apply a contrast to images and backgrounds, corporate-feeling was to light so we decide to make a stronger but formal filling using navy blue and orange palette. We also added some animation and effects that don’t distract the user from the important content but adds a dynamic vibe of the site. Finally, we included lots of iconographies that gives more importance to content.
Wordpress
SEO & Analytics
css optimization
Adobe Creative
Iconography
PHASE 3
BRINGING IT ALL TOGETHER
We built a slick, mobile-first responsive website that emphasises Cloudgenietech long-standing position as Cloud Services Company. Each section is clearly defined, and the user-journey has been mapped and refined extensively resulting in a user-friendly and beautiful website that stands with them.
You have an idea. We know how to turn it into a reality. So let’s talk.
We’re a specialist team of UI & UX developers helping companies with regular user testing and solutions architecture. Know more about Surmountsoft