Institute of Banking and Business Management (IBBM)

About the company

IBBM is the longest established private sector training organization in PNG and is recognized as the Nation’s most prestigious provider of pragmatic, cost-effective training in administrative, finance, banking, commerce, supervisory and management skills since 1965. The Institute is committed to enhancing the knowledge and skills of the people of Papua New Guinea towards improving personal performance, work and career opportunities, organizational productivity, and the achievement of National development goals.

Objectives

A professional Website that shows all the programs and courses and easy to manage and update content by IBBM team, the main was to improve brand equity and online reach through branded storytelling, Implement a more search friendly and socially-focussed Blog to show their activities and internal magazine to drive user engagement and value. Dramatically improve SEO performance to grow social engagement and referral traffic.

Requirements

Brand Positioning
Content Marketing
SEO & Analytics
Website Design
UX & Prototyping
Custom WordPress
Information Architecture
Mobile Accessibility
Content Strategy
Speed Optimization
Download files

VIEW THE WEBSITE

About the website

PROTOTYPING AND DESIGN

The prototype is a functional floor plan for the human design of the site, and helps our team ensure an intuitive experience. Paired with content prototyping, this gave to Sourmountsoft team a structured and transparent guide for writing the content of their site, targeted for their message of making workflows easier for their clients.

IBBM Client wanted lots of clean space to allow their content to breathe and to speak for itself, every page should have a download space for users to have more interaction. They had bast videos and photography assets, so we created styles and used stock photography in innovative ways to create a unique, branded look.