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Testovation

About the company

Testovation is a trusted software testing partner for cutting-edge startup companies in India and industry leaders. Established with the objective of helping organizations improve their QA functions, optimize their Software Testing and QA process.

Objectives

Testovation came to Surmountsoft with just a domain name and needed help developing a brand, technology and marketing strategy from the ground up.
We researched and developed brand positioning, messaging, and a visual identity, giving a conceptual look. A Brand was Born!, Through a long-term partnership with the Surmountsoft team, the company bring their business, brand, and platform to life.

Requirements

  • Brand Positioning
  • Content Marketing
  • SEO & Analytics
  • Website Design
  • UX & Prototyping
  • Custom WordPress
  • Information Architecture
  • Mobile Accessibility
  • Content Strategy
  • Speed Optimization

Adobe Creative

Iconography

Wordpress

Color Palette

Responsive Web

css optimization

SEO & Analytics

Plugin Integrations

Visual Identity 

logotype 

Surmountsoft Design team developed a new logo and brand identity for several distinct audiences, each with their own goals, however, the main port was to remake the brand was their philosophy “Fun testing always professional”.

The logo incorporates modern and high tech branded design that carries consistently through the website.

Pixel Perfect Website

STYLE CONCEPTS

From a style perspective, it was important to Testovation that we strike “Fun testing but professional”. For this reason, choosing the right colour scheme, combined with a nice font, fun iconography was essential for the look and feel of Testovation website to ensure readability cohesiveness, and beauty on the final product.

When it comes to their website’s visitors, Testovation has several distinct audiences, each with their own goals and requirements. So, for the website redesign, we applied the bulk of our focus to information architecture, creating a smooth user experience for each audience, and connecting each of them to relevant call to actions to the services based on their individual goals and requirements.

 

 Development Process

The product development process is articulated and broken down in many different ways, many of which often include the following phases/stages:

01

Fuzzy front-end

Set of activities employed before the more formal and well-defined requirements specification is completed. 

Requirements speak to what the product should do or have, at varying degrees of specificity, in order to meet the perceived market or business need.

02

Product design

Product design is the development of both the high-level and detailed-level design of the product: which turns in wireframing the requirements into a particular product (UI&UX).

Composing the 2 parts of the Apps or web, the engineering design process,  and the aesthetic aspects of design.

03

Product implementation

It refers to stages of detailed engineering development and design (Agile Development Process), as well as test process that may be used to validate that the prototype actually meets all design specifications that were established.

04

Your Product Ready

During product development, companies need to determine their product's readiness for release. This process takes place after you have spent time learning your market's problems, building a solution and testing the product, it's time to determine whether that product is ready for release.

You have an idea. We know how to turn it into a reality. So let’s talk.

We’re a specialist team of UI & UX developers helping companies with regular user testing and solutions architecture. Know more about Surmountsoft