Testovation
About the companyObjectives
Testovation came to Surmountsoft with just a domain name and needed help developing a brand, technology and marketing strategy from the ground up.
We researched and developed brand positioning, messaging, and a visual identity, giving a conceptual look. A Brand was Born!, Through a long-term partnership with the Surmountsoft team, the company bring their business, brand, and platform to life.
Requirements
- Brand Positioning
- Content Marketing
- SEO & Analytics
- Website Design
- UX & Prototyping
- Custom WordPress
- Information Architecture
- Mobile Accessibility
- Content Strategy
- Speed Optimization
Adobe Creative
Iconography
Wordpress
Color Palette
Responsive Web
css optimization
SEO & Analytics
Plugin Integrations
Visual Identity
logotype
Surmountsoft Design team developed a new logo and brand identity for several distinct audiences, each with their own goals, however, the main port was to remake the brand was their philosophy “Fun testing always professional”.
The logo incorporates modern and high tech branded design that carries consistently through the website.
Pixel Perfect Website
STYLE CONCEPTS
From a style perspective, it was important to Testovation that we strike “Fun testing but professional”. For this reason, choosing the right colour scheme, combined with a nice font, fun iconography was essential for the look and feel of Testovation website to ensure readability cohesiveness, and beauty on the final product.
When it comes to their website’s visitors, Testovation has several distinct audiences, each with their own goals and requirements. So, for the website redesign, we applied the bulk of our focus to information architecture, creating a smooth user experience for each audience, and connecting each of them to relevant call to actions to the services based on their individual goals and requirements.
You have an idea. We know how to turn it into a reality. So let’s talk.
We’re a specialist team of UI & UX developers helping companies with regular user testing and solutions architecture. Know more about Surmountsoft