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We-on TV

About the company
WeOn TV is an OTT content provider based primarly in Paris, France. The organisation was started by 3 engineers graduated from the School of Engineering who have helped in the development of more than 60 TV channels around the world and has built strong partnerships with leading pay-TV platform in France, Europe, Africa, the Middle East, Asia and North America.

Objectives

The Company was planning their launch to the Cambodian market in France, with an idea of extension to other countries. The Company came to us with a very clear mindset – they didn’t just need a logo, but a visual identity that would help them instil a sense of belonging with there audience and at the same time, being easily customizable for future expansions.

Requirements

  • Brand Positioning
  • Content Marketing
  • SEO & Analytics
  • Website Design
  • UX & Prototyping
  • Custom WordPress
  • Information Architecture
  • Mobile Accessibility
  • Content Strategy
  • Speed Optimization

Visual Identity

BRAINSTORMING AND STRATEGIC THINKING

Although brainstorming is arguably the most important phase in any project, the clear mind and to-the-point requirements of the client helped us a lot during this phase of the project.

The exigent task in front of us was to create a visual identity that would be catchy, considering the market this company would cater to and easily customizable for the future expansions of company. Also, we had to keep in mind that the visual identity must stand in tandem with the vision of the company and be appealing/catchy to the target market at the same time.

After multiple intense brainstorming sessions, we came up with the following set of points to keep in mind while developing the logo:

• The logo should be corporate and customizable easily just by integrating some colours or buildings of cultural importance of any specific community, they expand to; two very important factors for an organization looking forward to reaching out to different parts of the world.

• Using vivid colours and fonts to attract customers, keeping in mind the genre of business and the firerce global competitiveness of the market

The Presence

Logo for Cambodian Market

One unique approach we had in the creation WEON TV Visual Identity was to have an inspiration, bright colors, clean lines, and fun forms to create a strong competitor to the television & technology business. With the Global concept finalized and the usability purpose of the logo, the task was clear. 

Online Presence

A POSITIVE OUTCOME

The difficult aspect of this effort is the need to design a truly successful and adaptable identity. Starting from the logo, then the icon and after that the online presence that accompanies the market to have a sense of belonging and identification with the company and not only that but also understanding the dilemma of getting to know the roots of the brand including the design and business aspects, the implications and effects of the brand, the research and the main focus on the visual aspects of the brand and the effectiveness of its recognition.

 

 

You have an idea. We know how to turn it into a reality. So let’s talk.

We’re a specialist team of UI & UX developers helping companies with regular user testing and solutions architecture. Know more about Surmountsoft